Sonic Healthcare’s brand, DoctorDoctor, approached Swoop Digital to help them launch their new brand & develop their website – effectively merging 4 existing brands and relaunching as 1 new brand.
Updating a website, let alone combining multiple brands & websites into one is a critical issue for many businesses. If poorly handled, there is a risk that a business will lose sales. So the process needs to be managed carefully.
- Designed and developed a new website that reflected DoctorDoctors’ new branding.
- Analysed all websites and mapped old URLs to the new website.
- Managed the process of redirecting all links to the new website.
The following results were achieved:
- Successfully developed & launched new website with no loss of organic traffic from the brand changeover.
- Measurement protocols put in place so marketing objectives could be effectively measured.
“We approached Swoop Digital to help combine our 4 brands into 1, develop our new website and to assist in combatting the launch of a new competitor in our market.
They clearly understood our requirements, our industry and our business, applying smart digital tactics that has lead to growth across several areas of our business. The Swoop team have become valued partners
in our business, combining business focussed digital expertise with a friendly, responsive and approachable manner that I am confident will continue to deliver results for our business for many years to come.”
Nic Richardson, General Manager,